Why do 90% of people drop out of the checkout process?
Name | Basket | Sign in | Delivery | Payment | Confirmation |
---|---|---|---|---|---|
Number of Visitors | 3641 | 2839 | 1893 | 764 | 364 |
Relative percentages | 100 | 78 | 66 | 50 | 47 |
Overall percentages | 100 | 78 | 52 | 21 | 10 |
Reasons for leaving | Call to action is not clear People look for a 'Checkout' button not a 'Pay now' button |
Users are unsure which option to choose People react badly to having to create an account |
Postcode lookup was missed Error messaging was confusing Details are removed if mistakes are made |
It's not clear how much they will be spending Credit card charges put people off German users preferred payment method is not supported |